Rosetta Stone

Consumer & Enterprise Website

The Challenge

With this project, we were faced with a unique challenge — how do we create a branded Rosetta Stone homepage that serves both the individual consumer and supports a company shift towards enterprise clients? As the number one channel for consumer sales, it was essential that we don’t disrupt that user experience, but we also needed to significantly improve our enterprise efforts.

Rather than trying to have two separate entities live side-by-side, we created an experience where the enterprise proof-points actually support the consumer experience with added credibility.

The result is the most effective homepage in the company’s 20 year history.