So here’s the thing. It’s summertime and business is slow for most retailers. People are thinking about travel, not about studying a language. It’s the perfect time to grab people’s attention and generate leads for the fall.
That’s when we came up with the crazy idea of sending a real Rosetta Stone learner on the adventure of a lifetime — a Vespa ride the entire length of Italy over 10 days. Want to take it a step further? You got it. Let’s do the whole thing without any prior planned routes, reservations, or local contacts. Want to step in the world of the absurd? Why not! Let’s send a small crew to film, edit, and release a video the exact same day. The result was Rosetta Stone’s most effective lead-gen campaign to date, with over 30k entrees and well over 5 million video views.